How to Repurpose Instagram Reels for Pinterest Video Pins
Pinterest video pins drive massive evergreen traffic because pins keep surfacing in search results for months. If you're already creating Reels, turning them into video pins is an easy way to reach Pinterest's intent-driven audience. This workflow downloads a clean, watermark-free video you can upload directly.
Pinterest video pins drive evergreen traffic for months, unlike Reels that peak in 48 hours. Download your Reels watermark-free and upload them as video pins to reach Pinterest's intent-driven, search-heavy audience.
Step-by-Step Guide
- 1Download the Instagram ReelCopy the Reel URL from Instagram and download the original MP4 file. No watermark, no quality loss - ready for Pinterest.Use Download Instagram Reel →
- 2Upload as a Pinterest Video PinOpen Pinterest, create a new pin, and upload the downloaded MP4. Add a keyword-rich title, description, and a destination link. Pinterest favors vertical video, so your 9:16 Reel is already the ideal format.Use Download Instagram Reel →
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Read moreFrequently Asked Questions
What video specs does Pinterest recommend?
Pinterest recommends vertical video (2:3 or 9:16), H.264 encoding, and a max file size of 2 GB. Instagram Reels at 1080x1920 fit these requirements perfectly.
Should I keep the original audio?
Most Pinterest users browse with sound off, so audio matters less. Focus on strong visuals and text overlays. If the audio adds value (like a tutorial voiceover), keep it.
How long can Pinterest video pins be?
Pinterest supports video pins up to 15 minutes, but shorter videos (15-60 seconds) tend to perform best. Instagram Reels at 90 seconds or less fit right in.
Will my Pinterest pin rank in search?
Yes, if you optimize the title and description with relevant keywords. Pinterest is a visual search engine, so keyword strategy matters more here than on Instagram.
Can I link the Pinterest pin back to my Instagram?
Yes. Add your Instagram profile URL or a relevant landing page as the destination link on your pin. This drives traffic between platforms.
Do Pinterest video pins get more engagement than static pins?
Generally yes. Video pins stand out in the Pinterest feed and tend to get higher click-through rates, especially for tutorials, recipes, and product demos.
Can I do this from my phone or do I need a desktop?
Both work. Download the Reel on your phone, then use Pinterest's mobile app to create the video pin. Desktop gives you more control over descriptions and scheduling.
Does this require any paid Pinterest features?
No. Creating video pins is free on Pinterest. Combined with ReelTools' free download, the entire workflow costs nothing.
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